3 Target Markets

http://www.businessweek.com/magazine/content/06_51/b4014079.htm

Found on this website are descriptions of the Guess consumer. Christopher Palmeri provides descriptions of the consumer. "The Guess girl is edgy, sexy, confident," he says. "And she loves to be looked at." Guess has had females like Paris Hilton model for them. She is within the range of the target market that they are trying to sell to.
Three target markets of Guess seem to be teenage girls, young college women (or just out of college) in their 20's and women in their early 30's. Demographically, these three markets can look very different and the same. They can be of various nationalities, races, religions, family sizes, ages, and from different locations. Generally their income is similar; upper-middle class and up. Consumers in the same demographic groups can be very different psychographically. Psychographics are based on social class, lifestyles, and personality characteristics. The psychographics of the Guess target markets may be that they are middle to upper class, they have very social lifestyles, are adventurous, sexy, and stylish. Woman in their 20's or 30's may also be different from teenagers psychographically because they may have full time jobs, or be working moms. Behavioral segmentation focuses on the different benefits that the consumer seeks from the product and uses. So for example, the teenager consumer from Guess may be looking for a boost in their status and popularity. While the woman in her 30's may be looking to remain stylish and young. The teenagers may buy from Guess frequently, while a woman in her 20's or 30's may buy more regularly and be more loyal because she may have a full time job.

http://www.rather-be-shopping.com/guess-coupons.htm
A review of the G for Guess website is provided at this website. The reviewer breifly says that their clothing is quite hip and fashionable with a target market of 18-28 year olds.