A huge core competency for Guess is definitely their products/brand equity. Guess sells all different kinds of clothing and accessories for men, women and children. Branching out makes their products more well known. Their products are also very well kn0wn because of the many logos attached to it. Some examples are " GUESS, GUESS Jeans, Baby GUESS, GUESS by MARCIANO" etc. This had made the brand/logo of Guess one of the most recognizable in the U.S.!
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