A huge core competency for Guess is definitely their products/brand equity. Guess sells all different kinds of clothing and accessories for men, women and children. Branching out makes their products more well known. Their products are also very well kn0wn because of the many logos attached to it. Some examples are " GUESS, GUESS Jeans, Baby GUESS, GUESS by MARCIANO" etc. This had made the brand/logo of Guess one of the most recognizable in the U.S.!
Thursday, January 29, 2009
The Guess Mission Statement
At GUESS, we are committed to being a worldwide leader in the fashion industry. We will deliver products and services of uncompromising quality and integrity consistent with our brand and our image.
We are committed to listening and responding to the needs of our customers, associates and business partners and honor their individual value.
We are dedicated to personal and professional enrichment through an environment of open communication, creativity, teamwork, trust and respect. We continue to give back to the community, support humanity and protect the environment as part of our responsibility.
We remain committed to an entrepreneurial spirit that fuels the growth of our Company and achieves increased shareholder value.
Through principled leadership we will embrace diversity, cultivate strength, pride and passion to align our personal life and our professional life.
http://www.guessinc.com/help.asp
There are several reasons why I believe the mission statement reflects Guess very well. Their fashion is definitely more on the high quality end, but to many like myself some extra money for something that will last a while is worth it. Not only does the fashion contribute to the higher quality feel but the atmosphere of the store does as well. The Guess staff have always been friendly to me which coincides with the third sentence of the statement. The fifth sentence definitely gives Guess an advantage over some other clothing companies lacking in the area of social responsibility. People want to see companies going green and Guess is going green! You will just have to wait until I tell you how!
We are committed to listening and responding to the needs of our customers, associates and business partners and honor their individual value.
We are dedicated to personal and professional enrichment through an environment of open communication, creativity, teamwork, trust and respect. We continue to give back to the community, support humanity and protect the environment as part of our responsibility.
We remain committed to an entrepreneurial spirit that fuels the growth of our Company and achieves increased shareholder value.
Through principled leadership we will embrace diversity, cultivate strength, pride and passion to align our personal life and our professional life.
http://www.guessinc.com/help.asp
There are several reasons why I believe the mission statement reflects Guess very well. Their fashion is definitely more on the high quality end, but to many like myself some extra money for something that will last a while is worth it. Not only does the fashion contribute to the higher quality feel but the atmosphere of the store does as well. The Guess staff have always been friendly to me which coincides with the third sentence of the statement. The fifth sentence definitely gives Guess an advantage over some other clothing companies lacking in the area of social responsibility. People want to see companies going green and Guess is going green! You will just have to wait until I tell you how!
Tuesday, January 27, 2009
Hi !
Hi,
My name is Stephanie. This "Guess What's Up With Guess" blog is for my Marketing class at Cedar Crest College. Hope you all enjoy!
My name is Stephanie. This "Guess What's Up With Guess" blog is for my Marketing class at Cedar Crest College. Hope you all enjoy!
Subscribe to:
Posts (Atom)
Posts
