Marketing Communications Mix

To start off, the Marketing Communications Mix is a mix of advertising, personal selling, sales promotion, public relations, and direct marketing.

A main way that Guess advertises is through their website. The website accurately represents the type of clothing they are selling; sexy, fashionable, and high quality. The models on the website are mainly "flawless" and portray the young and sexy look that Guess is going for. Guess also advertises in magazines geared toward their target market of teens and young women. This way the readers (the target market) will be exposed to Guess merchandise and their logo. Below is a link to a review of Guess' website.
http://www.bsu.edu/web/babusch/buschp2d2.htm

Sales promotion for Guess Inc. consists of the employees in the Guess stores spreading the word about the promotion to the customers, coupons or fliers in the shopping bag after a purchase, a "Whats New" section on the website, a section on the website that allows viewers to lend their email to sales promotions, and coupons or advertisements in magazines.

Personal selling for Guess is the face-to-face attempt to sell merchandise between the sales force to the customer. So for example, a Guess store employee may try to sell a given product to a customer in the store and make it appealing to their needs. This way the customer gets a great amount of personal attention.

Public Relations- Guess Inc tends to put their company in bad positions in order to increase product awareness and sales. Below is a link to a controversial issue that Guess created for themselves by disrespecting the Indian god. This made many people, especially Hindu's disgusted at their ethics.
http://www.lokvani.com/lokvani/article.php?article_id=2731

The only type of Direct Marketing that Guess uses is direct email.